In autumn 2013 there was made a decision to combine the premium series of Forward cycles with Format bikes' brand to one brand with a name Format. The major change was that the series' names was transferred from Forward to Format brand.
For me it was quite challenging because I had to create totally new designs, totally new brand in short time by using existing brand identity which was actually really strong. As I think, models' names dictate about 40% of the design structure. I worked with frames and components, that should follow and support the mainstream of design line, to create new beautiful story by name Format. The brand with strong, impetuous, brash aesthetic. The brand that could bring all those key feelings to customers.
© Format. All rights reserved

Back to Top